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Kidzeco CIC

Kidzeco is a unique social enterprise, set up to benefit families in West Lothian and offer services including a shop recycling baby and children’s goods, a parenting room (with breastfeeding facilities), fun with fabric craft classes, kids parties and sunshine kidz baby and toddler group through our community room.

It has been running since February 2010 and has been awarded West Lothian social enterprise of the year both in 2010 and 2011 as well as being commended in the Social Enterprise Scotland start up awards in 2011. To date, Kidzeco has diverted over 18 tonnes from landfill.

For further info, contact:
Tracy Murdoch
11 King Street
EH48 1NU
Tel: 01506 815534


News Release: Social Enterprise: Coming to a Town Near You

Ditto, a new product pledged to increase social enterprise activity and tackle unemployment has been launched by Firstport, the agency providing start up support for social ventures.

Ditto will make it easier for individuals to take a tried and tested business idea and make it work in their local area.
Firstport has researched successful social enterprise business models over a number of years and has created Ditto based on first-hand evidence of what works.  Using franchising principles, Ditto brings together a valuable package of practical guidance, industry knowledge and financial advice, complimented by business advice and support.

It aims to scale up the social and economic impact of social enterprises in Scotland and will play a role in creating employment by promoting a low-risk route to starting a social enterprise. By replicating proven business ideas and removing barriers to self-employment such as the uncertainty of a business model and lack of confidence starting from scratch, Ditto provides a viable route to becoming your own boss and benefiting your local community at the same time.

The Ditto concept has been piloted successfully. Kidzeco in West Lothian, set up by “mumpreneur” Tracy Murdoch and supported by Firstport, diverts waste from landfill by selling recycled baby and children goods and provides a community hub for families in the area.  The idea is simple yet effective and after being approached to support similar ideas - such as MerryGoRound in Glasgow- Firstport approached Kidzeco to research the model and make it available to other entrepreneurs who identify a gap in the market for a similar service in their local area.

Karen McGregor, Chief Executive of Firstport, said:  “Over the next 12 months we’re going to build the bank of ideas that we’ve got, we’re going to start matching new social entrepreneurs to those ideas and explore new partnerships to expand Ditto across Scotland.  Our ambition is to take Ditto into every community in Scotland – just think if we have 10 ideas, multiply each of those 10 times, that’s 100 new start ups, at least 100 new jobs, all working to make a difference in Scotland”

Ditto is available now and piloting a number of ideas across the country. To find out how you can use a working social enterprise model straight off the shelf in your local area, visit the Firstport website.

For further information please contact Maria Ashley, Communications Officer, Firstport on 0131 220 0511.



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Company Registration No. 278156. Scottish Charity No. SC 029210